Andrea

Andrea graduated from the University of Georgia with a BBA in Marketing, specializing in Digital Marketing and Business Analytics. During her undergraduate studies, she was actively involved in the Portuguese Flagship Program, which enabled her to study abroad in Brazil. This transformative experience ignited her passion for helping students access similar opportunities. She then interned at UGA’s Office of Global Engagement, where she provided guidance on scholarship opportunities and honed her digital marketing skills. On campus, Andrea participated in several student organizations, including Terry Diversity Fellows, the Association of Latino Professionals, and the American Marketing Association. Additionally, her diverse retail experience across various industries gave her firsthand insights into consumer behavior and the factors influencing purchasing decisions. This exposure sparked her curiosity and desire to delve deeper into marketing research.